3 Step Go-To-Market Plan for Tech-Based Business Ideas

The right go-to-market plan is vital to fulfilling the commercial potential of your idea.

There are many options to help you out there including incubators, accelerators and scale-up programmes. However, these programmes aren’t for everyone, and they may not suit you, especially if you don’t want to give up equity or commit to any tie-ins.

The Tangible 3 step go-to-market plan helps you to identify, validate and fulfil the commercial potential of your idea. Putting your venture on the front foot.

You’ll benefit from proven approaches that are tailored to you, based on 80 years of combined software business success, from startups to £20bn+ companies.

Tech owner thinking about their business strategy

It’s a straightforward and transparent approach. We’re not after your equity or to tie you into other services. Simply choose from a range of clear packages with fixed prices – no surprises.

1. Evaluation - growing plant held in hands

Step 1 – Professional, Structured Evaluation

Guiding you through the proven Tangible framework to discover the commercial potential of your idea.

2. Validation - people working on a business plan

Step 2 – Validation

Proving the prime target market, value proposition, and forming the right commercial approach. Delivering robust financials alongside a solid viability study. Ensuring you can move forward with clarity and confidence.

3. Go-To-Market Strategy building blocks

Step 3 – Full Go-To-Market Strategy

Detailed optimum strategy and complete business plan ready for you to execute, pitch for investment, or both!

Unleash the potential of your idea

Meet The Team

Kat Hounsell

Marketing Consultant

With 15 years of experience with tech-led businesses Kat is a customer-focused marketing leader specialising in defining and delivering upon marketing plans, providing highly relevant content and comprehensive multi-channel strategy.  Kat now helps Tangible clients through action orientated workshops, growth-driven audits, and focused, effective marketing recommendations and delivery.

Kat Hounsell

Simon Wardle

Senior Business & Finance Consultant

Specialising in strategy, leadership, and exceptional management approaches Simon has proven to skilfully identify opportunity and grow revenue and margins whilst helping clients to build high-performing teams. He has led businesses within private equity, venture capital and corporates in Europe and East Asia, transforming organisations in the Software, Telecoms and IT sectors. He now works with Tangible clients on strategy, finance, operations, business development, and profitable growth.

Simon Wardle

Hamzah Hafesji

Product Management & Pricing Consultant

Hamzah is an award-winning product leader with significant experience developing and executing product strategy across multiple markets and products. He has secured substantial product investments, introduced new products to market, implemented pricing strategies, co-ordinated complex product portfolios and implemented best practice to Product Management teams across multiple organisations. He has an aptitude and passion for developing clear visions, strategies and roadmaps which reduce risk, accelerate innovation, and deliver equity value.

Hamzah Hafesji

David Abbott

Founder & Lead Consultant

David is CEO for multiple businesses and has led strategy, product management and operations within technology companies ranging from £1m to 9bn in annual turnover. His track record spans many industries and products where he and his teams consistently achieved commercial success over the last 20 years. He has also provided consultancy and training to companies ranging from start-ups and scale-ups to global $20bn+ t/o organisations.

David Abbott

Can we help?