Strategy, transformation, scaling, and exit consultants to help you identify and achieve the full potential of your business

Accessible, flexible, business strategy and management consulting for start-ups, scale-ups and mature technology-based businesses. We can help you across all aspects of forming, executing upon, and evolving your strategy to launch, grow, or sell your business through to its optimum commercial success.

Clients & Markets

Early Stage - The Commercial Potential and Optimum Plan

We’ll help you move quickly with confidence by helping you identify the full potential of your idea, who your target market really is, how big the opportunity is, and your distinct value proposition versus alternatives. Then how to scope, plan and execute your venture.

Growth and Scaling Up

We’ll help you transition the business into the scalable model you will need for profitable growth, this can cover everything from management structure, product management and operations processes through to market strategy, sales, and customer retention.

Exit Strategy / Preparation / Sale Management or Support

We work closely with you to get the business in optimum condition to ensure a smooth process and optimum sale price.

Management Support / Advisory / NED

Flexible management board support, providing external input from our highly experienced strategy and business management experts.

Put Your Business on the Front Foot

Expert guidance and services from proven tech industry leaders

Straightforward & Transparent
Expert advice without the catch. We’re not after your equity or to tie you into other services. Simply select the package that works for you, fixed prices, no surprises.

Flexible & Accessible
Working with our expert team and Tangible frameworks, we’ll help your idea reach its full potential for commercial success. Whether you’re looking for a sounding board or for guidance using a structured framework, we can work with you as a retained resource in the business or on a completely flexible hourly basis.

Benefit from proven, technology industry-specific approaches, tailored to you. Based on 80 years of combined software business success, from seed and start-ups through to £26bn annual revenue organisations. Whether you’re looking for support at the planning, build, launch or growth stage, or across the whole journey.

Interactive Small Group Situation-Specific Workshops

If you’re working on your first venture or you want to implement or evolve the management of your business, our CEO's and business department leaders can help. This interactive course uses expert Tangible® management techniques to work through your specific idea or venture. You'll produce an exceptional, validated business plan by attending 1 session per week for 6 weeks, with a maximum of 6 attendees.


Business Management Services

Product Development Services

  • 1:1 Expert Guidance

    Available whenever you need the support, sessions can cover any business management challenge you would like to discuss, including strategy, financials, execution, and operational excellence. If you’re a start-up looking to research or execute on your business opportunity or you want support on your next stage of growth, we can help.

  • Ongoing Support

    Arrange a call or use our mail response service where you can send any business management challenge to get a response within 24 hours. Whether you would like input on a decision to make, direction to take, or additional resources to work on next steps for the business.

  • 6-Week Part-Time Business Plan Course

    1 evening or weekend session per week over 6 weeks with a maximum of 6 attendees, led by a proven, practising product management leader and trainer. We will show you how to transform your idea into a validated, robust strategy and compelling business case.

  • Tangible® 3 Step Go-To-Market Plan

    A dedicated framework to take you from identifying the commercial potential of your idea, through validating the market, value proposition and business case, and delivering a go-to-market plan for successful execution.

  • Reliable, accountable and transparent
    product development

    Don’t be left in the dark. You can have cost-effective product development of the highest quality, including free access to your project portal which covers every aspect of your project, with complete visibility into the commercial status, delivery progress and the remaining roadmap

  • Product development
    process review

    Gain an objective review of your current product development provision and recommendations for the necessary adjustments for successful transition to reliable, accountable software product development. We understand the critical success factors and have consistently delivered multi £million development projects.

View Our Latest Blogs


Jason Thorpe, Founder, Different Aspect Software (successful exit to Infomedia)

I can’t recommend David highly enough.  

He provided structure and process to our rapidly expanding business and his ability to think through complex problems is second to none.


He was also fundamental in navigating a stressful sale of the business to an Australian plc and I could not have done it without him.

Jason Thorpe, Founder, Different Aspect Software (successful exit to Infomedia)

Global VP, Market Leading Mobile App Provider

I quite honestly have no idea how we would have coped without David as our consultant.  A real pro, his calm and straightforward approach makes him the ideal person to have at your side.  His in-depth knowledge was invaluable:  this is a man who knows every possible intimate detail about selling software as a service.  

Not only did he evaluate the extent of what was missing, he was able to put everything in place that we needed, he then ran the most professional process that I have ever witnessed.  

The quality of his work is outstanding from A to Z.

Global VP, Market Leading Mobile App Provider

Charlie Kenny, CEO & Co-Founder, Salve

David has a vast amount of leadership and strategy experience and is equally insightful and supportive. 


I learned a great deal from him and count myself lucky to have worked with him.

Charlie Kenny, CEO & Co-Founder, Salve

Graeme McCracken, Chief Executive Officer, Proagrica

David was a great asset to the business and helped us create an excellent team. 

He directly led many significant projects for us including our first data and analytics products.  He also led the development of our commercial strategy for our cloud software transition, which has enabled us to reach new market segments with clear targeted propositions.


His leadership has helped our transformation from pure media, to media, online software, and analytics and his expertise has driven our practices both within Proagrica and across RBI.  

Graeme McCracken, Chief Executive Officer, Proagrica

Hamzah Hafesji, Senior Product Manager & Pricing Consultant

I regard David’s coaching in high esteem, he is not only an outstanding product strategist, he is a charismatic leader and an affable individual that would be an asset to any founder or executive, always available to offer advice and guidance, and seamlessly blending academic theory with commercial pragmatism.

Hamzah Hafesji, Senior Product Manager & Pricing Consultant

Simon Wardle, Managing Director, CDK Global (formerly ADP Dealer Services)

David created a highly effective product management team within this £1.6bn global ERP software business. He created clear priorities, building and implementing comprehensive product life-cycle processes which were agreed by c30 international stakeholders and adopted by the organisation.


He and his team of product managers, pre-sales consultants, BAs and project managers then utilised the new approaches to successfully launch products and refine our portfolio throughout a period of strong commercial success. In doing all of this he navigated a highly complex and often ambiguous business balancing the right mix of product management theory and optimum practical application.

Simon Wardle, Managing Director, CDK Global (formerly ADP Dealer Services)

Meet The Team

Kat Hounsell

Marketing Consultant

With 15 years of experience with tech-led businesses Kat is a customer-focused marketing leader specialising in defining and delivering upon marketing plans, providing highly relevant content and comprehensive multi-channel strategy.  Kat now helps Tangible clients through action orientated workshops, growth-driven audits, and focused, effective marketing recommendations and delivery.

Kat Hounsell

Simon Wardle

Senior Business & Finance Consultant

Specialising in strategy, leadership, and exceptional management approaches Simon has proven to skilfully identify opportunity and grow revenue and margins whilst helping clients to build high-performing teams. He has led businesses within private equity, venture capital and corporates in Europe and East Asia, transforming organisations in the Software, Telecoms and IT sectors. He now works with Tangible clients on strategy, finance, operations, business development, and profitable growth.

Simon Wardle

Hamzah Hafesji

Product Management & Pricing Consultant

Hamzah is an award-winning product leader with significant experience developing and executing product strategy across multiple markets and products. He has secured substantial product investments, introduced new products to market, implemented pricing strategies, co-ordinated complex product portfolios and implemented best practice to Product Management teams across multiple organisations. He has an aptitude and passion for developing clear visions, strategies and roadmaps which reduce risk, accelerate innovation, and deliver equity value.

Hamzah Hafesji

David Abbott

Founder & Lead Consultant

David is CEO for multiple businesses and has led strategy, product management and operations within technology companies ranging from £1m to 9bn in annual turnover. His track record spans many industries and products where he and his teams consistently achieved commercial success over the last 20 years. He has also provided consultancy and training to companies ranging from start-ups and scale-ups to global $20bn+ t/o organisations.

David Abbott

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