Product Management

It’s easy to get caught up with the apparent value of ideas, and exciting to start building them, but then devastating if customers don’t value the product! Product plans help you fine tune your thinking and identify, validate and forecast your potential return on investment. Fortunately, they don’t have to be boring! There are some…

One of the biggest challenges for companies building software is balancing their technical capability with a coherent strategy that is understood and validated by their market. An increasing number of non technology businesses have started to refer to themselves as ‘technology driven’, ‘technology at heart’ or ‘a technology company’. The risk is that technical possibility…